The Patagonia Welcome Wagon

Patagonia is a welcome addition to Downtown Austin

This past weekend, Downtown Austin’s newest retailer, Patagonia, officially opened its doors.  Located at 316 Congress Ave (map), Patagonia is a milestone in the revitalization of Congress Ave by bringing 7,000 square feet of outdoor clothing that Austinites seem to love.  I make an effort to support businesses that make Downtown a better neighborhood.  So, even though you might be spending less this holiday season, you should consider making the effort to spend that money at local small businesses and businesses that are revitalizing downtown.

According to the Statesman article, the store has shower facilities and bike accommodations for employees, supporting alternative commuting strategies and healthier lifestyles.  Cool!

The DAA, and specifically Linda Asaf, need to be acknowledged here. They are working behind the scenes to help bring new retail, and new life, to Congress Ave.  I am encouraged by property owners beginning to see the light, and investing in long term leases with credit tenants.